Airline Code [AZA]
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Tags :Continental Europe, Alitalia
ITA Software, Inc., announced that Alitalia successfully launched the multi-destination search capability within ITA Software’s QPX, the industry’s premier management system for airfare pricing and shopping.
By further expanding its use of QPX, Alitalia has delivered its innovative “Ideas for your travels” search feature, enabling customers to find inspiring travel destinations backed by its “Best Price Guarantee” at http://www.alitalia.com.
QPX’s multi-destination search capability allows travelers to pick their preferred departure city and obtain pricing and availability of airfares for multiple destinations, including vacation themes such as “Italian seaside resorts” and “Italian art cities.” Travelers can also specify their preferred trip duration and maximum spend, following which QPX computes all the possible flight options. This feature provides travelers with more flexibility in planning trips by being able to see a number of options quickly, without which travelers would need to complete separate searches for each potential destination city and specified dates of travel.
“QPX offers endless search possibilities, which empowers us to offer our customers more options when searching for airfares while helping us to increase our direct sales revenue through these advanced shopping features,” said Paola Magnani, senior vice president, worldwide sales and distribution, Alitalia. “We are excited to extend our use of ITA Software’s QPX and to offer our inspiring ‘Ideas for your travel’ search option, providing our customers with more flexibility than ever before when searching for airfares.”
An ITA Software customer since 2004, Alitalia already takes advantage of many of QPX’s advanced shopping features including flexible date search - a capability that performs a comprehensive, availability-checked search across any range of dates – and QPX’s reward shopping capabilities to offer Alitalia’s most frequent travelers expanded flight reward redemption options. Adding the flexible multi-destination search capability enables Alitalia customers to make more customized choices for a better online shopping experience.
David Peller, regional vice president of business development, EMEA and India, ITA Software said, “Alitalia has experienced significant ROI since first implementing QPX and their expanded use of the system is a testament to the value it provides airlines.”
(c) Centre for Asia Pacific Aviation. Date posted: 22-Jul-08
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Alitalia extends use of ITA Software’s QPX System with successful launch of multi-destination search 
