British Airways - Summary of strategic developments and traffic
07-Oct-2008 |
Airline Code [BAW]
View More British Airways News
Tags :UK, British Airways
British Airways completed the second phase of its transfer of longhaul services from Terminal 4 to Terminal 5, increasing the number of flights per day at the terminal from around 420 to 480. Terminal 5 has now looked after ten million customers on more than 75,000 flights.
A dedicated check-in area for business class customers in Terminal 5 was introduced. The dedicated area offers the option of check-in kiosks, fast bag drops and customer service desks. The 'Galleries' lounge in the terminal's satellite B building was also opened.
British Airways is to launch two new routes from London City Airport, to Geneva and Lyon from December 15. This brings the total number of destinations offered from City Airport to 12. In October the airline will increase frequency to Glasgow from four to five flights a day and Frankfurt services from three to four flights daily.
In light of the security situation in Pakistan flights between Heathrow and Islamabad have been suspended indefinitely.
British Airways flew the ParalympicsGB team home on a dedicated Boeing 747 with a specially painted gold nose following their 102 medal haul at the Beijing games.
British Airways launched a social media platform called Metrotwin.com linking London and New York. BA is the first airline to launch a social media platform of this kind. Metrotwin is an online community that provides expert recommendations by locals for visitors.
Traffic and Capacity Statistics
In Sep-08, passenger capacity, measured in Available Seat Kilometres, was 0.8% above Sep-07. Traffic, measured in Revenue Passenger Kilometres, fell by 4.8%. This resulted in a passenger load factor decrease of 4.3 points versus last year, to 74.0%. Traffic comprised an 8.6% decrease in premium traffic and a 4.1% fall in non-premium traffic.
Cargo, measured in Cargo Tonne Kilometres, fell by 3.5%.
Market conditions
Trading conditions continue to be challenging. Longhaul premium traffic has softened after the summer and forward bookings are being affected by the increased anxiety in financial markets and by the uncertain economic outlook. Revenue forecasts for the year carry some risk, although current good yields and the stronger dollar are broadly offsetting the volume impact. Cost initiatives continue in an effort to offset revenue risk. Fuel costs are still expected to be around GBP3 billion for the year. The target continues to be for the business to break even at the operating level.
(c) Centre for Asia Pacific Aviation. Date posted: 07-Oct-08
|
Other British Airways News |
British Airways - Summary of strategic developments and traffic 
