Aeroflot, Citibank and Visa launch joint credit card

Aeroflot Bonus is Russia's frequent flyer program, that offers its members an opportunity to earn bonus miles on Aeroflot and Sky Team alliance partners flights, by paying for hotel stays in partner hotels or car hire in partner agencies. The Aeroflot-Citibank-Visa card is aimed at both frequent international and domestic travellers as well as family cardholders with one or two trips per year.

The Aeroflot-Citibank-Visa credit card can be used anywhere for store purchases, cash advances from automatic teller machines, Internet purchases and utilities payments. In addition, new credit card holders can use all of the special features and benefits of standard Citibank cards.

Aeroflot CEO Valery Okulov said, "We are always glad to offer our customers new opportunities with which they can travel more frequently. We are convinced that the partnership of three such renowned brands will be advantageous not only for Aeroflot, Citibank and Visa, but also for our shared customers. Citibank's experience with frequent flyer programs throughout the world will help make this project one of the most successful on the russian market."

Shirish Apte, Citibank - CEO of Central Eastern Europe said: "Aeroflot is a well-established  and respected brand that resonates with the Russian people, just as Citi is a brand that connects with its customers around in the world. We see tremendous potential in this partnership. Within just 15 years Russia has become one of the top 10 countries for Citi and we consider this co-branded card very important for our business in Russia".

 
(c) Centre for Asia Pacific Aviation. Date posted: 28-Oct-08