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bmi selects IBS’ iFly Loyalty

04-Feb-2009
Airline Code [BMA]  View More bmi British Midland News   
bmi selects IBS’ iFly Loyalty

Tags :UK, bmi British Midland, IBS, System upgrade

bmi selected (03-Feb-09) iFly Loyalty, a product line under IBS’ iFly solution suite, to manage the loyalty programmes for its passengers. The new-generation software will help the airline to administer its frequent flier program (FFP) and Customer Relationship Management (CRM) functionalities like campaign management, feedback management, fraud detection and management information and analytics.

 

With the installation of iFly Loyalty, bmi, is expected to derive agility to drive its marketing initiatives and build a loyal client base. iFly Loyalty will enable bmi to better integrate with other Star Alliance member airlines.

V K Mathews, Chairman and CEO, IBS Group said, “Those airlines that can effectively attract, serve and retain the best customers will see significant positive effects on their bottom line profitability. With a turbulent global economy, the challenges of building strong customer relationships have become even greater. iFly Loyalty helps retain customers by improving Customer Service Quality. We are confident that our system will enable bmi to gain competitive advantage”.



(c) Centre for Asia Pacific Aviation. Date posted: 04-Feb-08

 

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