S7 Airlines implements SITA’s Marketplace-Air

SITA Marketplace-Air is a new service within SITA Reservations that provides real-time access to the inventory of an additional 400 airlines through a single booking solution. Previously, with SITA Reservations, S7 enabled its 3,000 sales agents and to view and sell its own available seats, and to provide access to the inventories of the 130 SITA Reservations-hosted airlines to support its customers' onward air travel arrangements. SITA Marketplace-Air now enables access to the inventory of a total of 530 airlines.

Anton Eremin, Senior Vice-President, S7 Group said: "SITA is supporting a key objective of S7 to save costs by extending our direct distribution with travel agencies and other distribution channels. SITA Marketplace-Air strengthens the ability to book extended travel through a single application - SITA Reservations. By doing this, we are able to manage our overall distribution costs as well as enable agents and customers on our website to book complete itineraries."

Ilya Gutlin, SITA Regional Vice President for Eastern and Central Europe, said: "By providing this extended direct distribution option for all of S7's agents, travel partners, and online bookers, SITA is enabling the airline not only to cut the cost of distribution but also to increase its ancillary revenues.

"SITA Marketplace-Air also recognises the importance of the travel agent sales channel to the airline, which is typical for the region, and reinforces the strong partnership between S7 and its distribution partners going forward."





(C) Centre for Asia Pacific Aviation. Date posted: 12-Feb-09