Finnair launches corporate blogs

Various experts from within the company, including the company CEO, will contribute to the blog pages at address http://blogs.finnair.com. The first postings handle environmental, service and production issues.

Christer Haglund said, "The general public is greatly interested in aviation," "The aim of our blogs is to increase transparency and serve our stakeholders better by providing views from behind-the-scenes."

The blogs will also describe Finnair's wide range of expertise and provide strong support for issues related to aviation. Haglund continues,  Finnair is continuously involved in close interaction with the whole community."

"Our company includes a wide variety of influential players, whether it's a question of the environment, the economy or politics. The blog is a relaxed, direct, interactive and topical way of communicating with our most important stakeholders."

Internal blogs have been written within Finnair for three years, instigated originally by CEO Jukka Hienonen.



(C) Centre for Asia Pacific Aviation. Date posted: 18-Feb-09

 

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