Oman Air to launch largest ever marketing campaign
24-Feb-2009 |
Airline Code [OMA]
View More Oman Air News
Tags :Middle East, Oman Air
The Ministry of Tourism and Oman Air will kick off their largest ever marketing campaign in the GCC on 22-Feb-09. Running for four months, the campaign is a joint initiative by the Ministry of Tourism, Oman Air and is supported by Oman’s major hotels and resorts.
The GCC is Oman’s largest tourism market that has seen significant growth in visitor arrivals by both air and road in recent years.
Her Excellency Dr Rajiha Abdul Amer Ali, Oman’s Minister of Tourism said that an increase in Oman’s marketing effort in the GCC was signalled to the industry last June.
Dr Rajiha Abdul Amer Ali said, "I am delighted to see our partners rise to the challenge. It is another sign of industry maturity and alignment.”
The Minister for Tourism also said that their marketing effort in the GCC region will take advantage of increasing demand of the visitors that come to Oman and the lower-cost of air access. Dr Rajiha Abdul Amer Ali said, "We have also decided as an industry to enter and develop the Saudi Arabia market which we see as having untapped potential.”
The campaign coincides with the Oman Air’s ongoing expansion. Peter Hill, Oman’s Air’s Chief Executive Officer said that Oman Air is investing heavily to boost connectivity.
Hill said, "By the end of March, we will operate around 120 services per week to GCC city gateways, a vast improvement on current schedules. We are delighted to see the level of industry involvement and cooperation. We have never worked so closely, and we are learning from our shared experiences from the current campaign running in London. This experience will allow us to tweak the GCC campaign to deliver value-based offers to each country, to accommodate their national and expatriate residents. These packages will be sold by Oman Air and our trade partners.”
Between 22-Feb and 04-Mar, the Ministry of Tourism, Oman Air, and major hotels will run trade briefings in all GCC markets.
(c) Centre for Asia Pacific Aviation. Date posted: 24-Feb-09
|
Other Oman Air News |
Oman Air to launch largest ever marketing campaign 
