Ryanair invited (12-Mar-09) passengers to suggest the airline’s next ancillary revenue idea after Chief Executive, Michael O’Leary, confirmed that the company is examining the possibility of passengers paying to use the on board toilets in a drive to keep costs down and lower Ryanair’s guaranteed lowest fares even further.
This Europe wide competition invites passengers to submit their most ingenious, wacky and creative ideas to Ryanair via the company’s website to be in with a chance of winning a EUR1,000 cash prize.
Launching the competition, Ryanair’s Stephen McNamara said;
“Ryanair is Europe’s largest low fares airline and we plan to continue to reduce costs and fares by stimulating ancillary revenues. We have always provided passengers with choice, if you don’t want to pay for food - don’t buy it, if you don’t want to pay checked in bag charges - don’t bring checked in bags, if you don’t want to pay handling charges - then just use Visa Electron entirely free of charge.
Since we confirmed that we are considering a toilet charge we have received a huge number of ancillary revenue suggestions from passengers and we want more. We are asking passengers to submit their ideas with the most creative winning EUR1,000 cash. Some of the best suggests to date are:
· Charging for toilet paper – with O’Leary’s face on it, · Charging EUR2.50 to read the safety cards, · Charging EUR1 to use oxygen masks, · Charging EUR25 to use the emergency exit, · Charging EUR50 for bikini clad Cabin Crew.
Passengers can submit their ideas by email to
to enter their idea before the 30-Mar-09. The winning idea will be chosen by Ryanair and our decision will be final.”
(c) Centre for Asia Pacific Aviation. Date posted: 13-Mar-09
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Ryanair passengers to suggest next discretionary charge 
