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Ryanair receives over 12,000 suggestions for discretionary revenue charge competition

09-Apr-2009
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Ryanair receives over 12,000 suggestions for discretionary revenue charge competition

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Ryanair announced (08-Apr-09) that it received over 12,000 suggestions from passengers as part of the low fares airline’s competition to suggest a discretionary revenue charge which would help lower Ryanair’s costs and reduce its guaranteed lowest fares even further.

 

Ryanair revealed the top five ideas and launched an online poll on www.ryanair.com to allow passengers to decide which idea is worthy of the EUR1,000 cash prize. The online poll will remain open until 17-Apr.
 
The top five suggestions are:
 
   1. EUR1 for toilet paper – with O’Leary’s face on it,
   2. EUR2 “corkage” fee for passengers who bring their own food,
   3. EUR5 annual subscription to access Ryanair.com,
   4. EUR3 to smoke in a converted toilet cubicle,
   5. Excess fees for overweight passengers based on body mass index.
 
 
Launching the poll, Ryanair’s Stephen McNamara said:
 
“Ryanair is Europe’s largest low fares airline and we will continue to reduce fares by stimulating ancillary revenues. Over 12,000 ideas were suggested to us as ways of driving our guaranteed lowest fares even lower and our top five entries are now available on ryanair.com for passengers to choose the winner. The online poll will close on Friday 17th April and the winning entry will be revealed shortly after.”


(c) Centre for Asia Pacific Aviation. Date posted: 09-Apr-09

 

 

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