iSeatz kicks off international expansion via strategic partnership with Air France-KLM

Signaling iSeatz' expansion into Europe, the partnership will enable Air France-KLM to leverage iSeatz' flexible booking engine, its proprietary iSeatz OneView platform and its exclusive network of almost 200,000 leading service and product providers.

Air France-KLM will work in partnership with iSeatz to create and quickly implement one-stop shopping on its carriers' sites, beginning with the launch of a newly enhanced KLM.com and followed by the re-launch of Martinair.com. Each site will be powered by a fully customized iSeatz solution and will be designed to specifically meet the demographics and brand preferences of each airline's customers.

"Air France-KLM wants to enhance the travel experience for our valued customers by adding new online services," said Patrick Roux, Senior Vice President Marketing, Air France-KLM.

"Our focus is on establishing a solid stream of ancillary revenue and enlarging our product portfolio through klm.com," added Martijn van der Zee, Vice President E-commerce, Air France-KLM. "We are confident that our partnership with iSeatz will enable us to achieve these goals."

"We are honored that Air France-KLM selected iSeatz as its technology partner of choice. Our strategic relationship with Air France-KLM provides us with an unprecedented opportunity to earn the allegiance of the many marquee carriers associated with the Air France-KLM Group, thereby enabling iSeatz to potentially capture a significant portion of the European market share," said Kenneth Purcell, Founder and CEO of iSeatz. "We are confident that through our solution, Air France-KLM will rapidly enhance its strategic brand alliances, exceed customer expectations and strengthen its position in the marketplace."

Air France-KLM, a member of the award-winning SkyTeam Alliance, selected iSeatz as its exclusive partner because of its proprietary technology, which is based on the iSeatz OneView platform, a proprietary content and inventory aggregation application, and industry expertise in building one-of-a-kind solutions that meet clients' specific business requirements and customers' travel and entertainment needs. iSeatz' award-winning solutions are relied on by industry leaders including Air Canada, Amtrak, CitiBank, Delta Air Lines, Northwest Airlines, MasterCard, Priceline, and Southwest Airlines.

(c) Centre for Asia Pacific Aviation. Date posted: 23-Sep-09