HOME arrow Mobile services launched by Russian Domestic Airline, S7

Mobile services launched by Russian Domestic Airline, S7

21-Oct-2009
Mobile services launched by Russian Domestic Airline, S7
Leading Domestic Russian airline, S7, has launched a range of mobile services to allow customers to book, select a seat, check-in, and access live flight arrival and departure information, all from the convenience of their mobile phone. Developed in conjunction with Dublin-based specialist Mobile Travel Technologies Ltd (MTT), these initiatives provide an additional distribution channel for S7 as well as improving speed and convenience for customers.

S7 Mobile responds to the rapid growth in the number of mobile internet users in Russia, which is predicted to grow by over 480% over the next 4 years¹.

To access the new mobile service, customers simply enter s7.ru on their mobile device. Available in Russian (Cyrillic), English and German, MTT’s mobile platform is able to identify customers’ geographical location, automatically directing users to the correct language version.

The mobile web site offers real-time booking, allowing customers to search for the best fares, and provides a secure environment for the transfer of credit card and personal information. The site is integrated with S7 Priority frequent flyer programme, allowing members to log-in to have certain information pre-populated to speed up the booking process.

“S7’s new mobile site offers a range of quick and efficient services for our customers wishing to book, check-in or simply view their booking details via their mobile device when away from their PC. This is an important initiative for us and allows us to generate revenue via a new channel,” said Mr Dmitry Chuyko, E-Business Director for S7. “Use of mobile devices is growing fast in Russia and S7 is keen to offer customers the added convenience of transacting and accessing information on mobile.”

Once a booking has been made, via mobile or on the web, customers are able to access details via their mobile device, checking live arrival and departure times for their own or other S7 flights. A range of S7 information, such as FAQs, is also accessible via the mobile site, including click-to-call links to contact the S7 contact centre. Check-in on mobile is available from the 23 hours prior to travel up to 50 minutes before departure, with customers able to choose a seat from a graphical seat map.

S7 Mobile uses MTT’s intelligent mobile airline platform, m2plane, which allows customers to access the mobile web site on more than 4,000 types of mobile device, ranging from PDAs such as BlackBerry down to standard feature phones.

Gerry Samuels, Founder and Executive Director, MTT, comments: “MTT is delighted to provide the technology to power S7 Mobile. Major airlines around the world are increasingly seeing the value of mobile technology as an additional marketing and distribution channel, delivering positive ROIs. As consumers increasingly take advantage of the convenience of mobile to make and access booking information on-the-go, airlines with a mobile strategy will see a positive impact on revenue as well as having a customer service advantage.”

(c) Centre for Asia Pacific Aviation. Date posted: 21-Sep-09

 

Back