Ryanair submits ASA complaint to Office of Fair Trading
07-Apr-2008 |
Airline Code [RYR]
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Tags :UK, Ryanair
Ryanair submitted a formal complaint to the Office of Fair Trading regarding the unfair procedures, bias and factually untrue rulings made by the ASA against seven of Ryanair’s adverts over the past two years.
According to Ryanair, the ASA demonstrated a repeated lack of independence, impartiality or fairness where Ryanair is concerned by making factually inaccurate and untrue findings in response to totally baseless and unsubstantiated alleged complaints.
Of the seven ASA rulings against Ryanair over the past two years include:
1) Ryanair’s Gordon Brown advert where the ASA ruled that the UN and Stern Report’s CO2 emissions figures were factually inaccurate;
2) Ryanair’s Eurostar ad, where the ASA ruled that a 2 hour 11 minute train journey was “not necessarily” slower than a 1 hour 10 minute flight, and a higher Eurostar fare of GBP27 was “not necessarily” more expensive than a lower GBP15 air fare;
3) Ryanair’s “Robbed by last minute.com” advert where the ASA ruled that a last minute.com handling charge of up to 100% per ticket was not “a rip off”;
4) Ryanair’s “Back to school” advert where the ASA ruled that a photograph of a fully clothed model in typical teenage dress (short skirt, bare midriff and top) was “offensive”;
5) Most recently, the ASA ruled against a Ryanair 2 million GBP10 seat sale advert in response to a complaint from someone who “couldn’t remember” any details of what he was trying to book, despite the fact that the ASA accepted that there were indeed 2 million seats available at GBP10.
© Centre for Asia Pacific Aviation. Date posted: 07-Apr-08
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Ryanair submits ASA complaint to Office of Fair Trading 
