TAP Portugal announced it will launch five new branded products: tap É executive; tap É plus; tap É classic; tap É basic and tap É discount, based on the concept “Come aboard the freedom of choice”. The new products will be aimed at different targets, as of next June.
The new fare products were developed to meet customers’ different motivations and needs, and include, in the whole, a varied offer of features and services, ranging from promotional prices to Business class service.
In recent years, TAP has significantly expanded and introduced changes. Further new destinations were added to its network in Europe, in Brazil, and also in Africa. In parallel, TAP increased frequencies to a number of destinations and acquired PGA, thus extending even more the reach of its European network.
Within this framework, TAP launched a New Corporate Image, joined Star Alliance, also launched New Uniforms and extended and renewed its fleet.
More recently, TAP put several important measures in place, in order to provide customers with upgraded services and in an attempt to anticipate their expectations.
The Company implemented a new dedicated Customer Service division and goes on working in close co-operation with others, such as handling provider, Groundforce, and the Lisbon Airport Authority.
Thanks to those combined actions, TAP enhanced its capacity to attract more travellers to Portugal and managed to improve its punctuality and baggage handling, namely at its Lisbon Hub, where the punctuality at departure increased to 75.9% in the first quarter 2008, thus nearing the average indicators of the AEA company members.
Meanwhile, the tap executive and the tap plus were specially designed to the business travellers. Therefore, new services and facilities at airports are to be launched soon. At this stage, the company can announce a new Lounge at Lisbon airport due to open next July 1st.
© Centre for Asia Pacific Aviation. Date posted: 09-May-08
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TAP is Changing - New Products to be Launched 
